Ondea, is a digital platform whose main objective is to make you feel more in touch with yourself, a place of Self-learning on various topics that can help you both in your personal and professional life, short tutorials on emotional intelligence, being in the present, meditation as a way to success, learning to manage stress, psychology and a number of topics for learn to know emotions and human minds, normalize mental health and get the best out of the present in this life.The visual identity chosen for this space is cheerful, close, and at the same time you can see simplicity in it.
There is an illustrative concept in the identity, they are characters that will guide you through the journey of the platform, with a symbology that is the one that encompasses the center of the brand identity, this is summarized in balloons, balloons are elements that give joy to children and the older ones, they are used to celebrate, some you have to hold because if you let go they fly, and others you just let them be, you have to treat them carefully because when you are careless they explode, a metaphor that could be applied to many moments in our lives and the functioning of our emotions and mind.
Visual Identity
Web Design
Illustrations
Client
2021
Date
Services
Ondea
Digital platforma for the heart
The packaging design emphasizes both aesthetics and functionality, utilizing eco-friendly and premium materials that highlight the organic and handcrafted nature of the products. Labels adorned with the aforementioned illustrations establish a direct visual link to the essence of the cider. Meticulous attention is given to the details, including bottle shapes, caps, and seals, all contributing to a sophisticated and distinctive brand image.
The web design complements the visual identity by providing an intuitive and immersive digital experience. Consistent with the brand's illustrations and color palette, the website's design creates a visually cohesive environment. In addition to featuring comprehensive information about the cider varieties, the production process, and the company's values, the website seamlessly integrates an online store that allows customers to explore and purchase products with ease and security.
Overall, the brand's visual identity seamlessly blends evocative illustrations, elegant packaging, and captivating web design, effectively narrating the company's story and showcasing the exceptional quality of its artisanal cider. Each element has been thoughtfully crafted to deliver a cohesive and memorable experience, underscoring the brand's commitment to quality, craftsmanship, and sustainability in every customer interaction.
